Forum Posts

Md Monower hossain
Jun 18, 2022
In Education Forum
If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for Special leads several years or you collaborate with the team on cross-channels campaigns. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice. Even seasoned veterans who were once beginners Special leads being ambushed by acronyms (TOFU? Is that what’s for lunch?) may need a refresher from time to time. Though the vernacular becomes second-nature pretty quickly, entering Special leads into the world of demand generation can be a little overwhelming at first. As someone who recently switched from an events-specific role to a broad-based demand generation role, I know Special leads this firsthand. Throughout my transition into a demand generation role, I’ve come to understand a few essential tips and tricks that I wish someone would have Special leads told me when I first got started, and I’m going to share a few of those with you today! Understanding How to Match Audiences to Programs TOFU, MOFU, and Special leads BOFU can sound like nonsense to those unfamiliar with the terms, but in reality, they provide a pretty easy way to begin thinking about how to sets up your programs and promotions calendar. TOFU means top-of-the-funnel, MOFU is middle-of-the-funnel, and BOFU is bottom-of-the-funnel. What Special leads is this funnel I speak of? Your revenue model, which has defined stages with business rules (agreed upon by marketing and sales)
Back to Basics Tips and Tricks for Special leads content media
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Md Monower hossain

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